Hand-picked houseplants
Bring the
outside in.
Hand-picked houseplants and honest care guides for every home and skill level.
Illustrative catalog · local-only cart · no fulfilment
Shop by Need
Find the right plant for your space, lifestyle, and household.
5-question quiz
Not sure which plant
is right for you?
Answer five quick questions about your light, lifestyle, and pets — and we'll match you with the plants that will actually thrive in your home.
Curated bundles
Starter kits for every home
Hand-picked plant combinations with everything you need — no guesswork required.
BeginnerLow light
The Low-Light Trio
Three virtually indestructible plants that thrive in dim corners: Golden Pothos, Snake Plant, and ZZ Plant.
from $58 Shop kit
Pet-awareVerify species
The Pet-Aware Trio
Three commonly listed non-toxic choices. Verify the exact species with a veterinarian or trusted toxicology source before purchase.
from $47 Shop kit
StatementLarge spaces
The Bold Statement Pair
Two architectural showstoppers: Monstera Deliciosa and Bird of Paradise. For bright spaces that deserve something remarkable.
from $110 Shop kit
Shop Our Collection
Every plant is hand-selected, potted with care, and shipped to arrive in perfect condition.
We help your plants thrive
Simple, honest guidance from people who keep every plant we sell in their own homes.
Watering
Most houseplants fail from too much water, not too little. Always check the soil — stick a finger two inches deep and only water when it feels dry at that depth.
Light
"Bright indirect light" means near a window but out of direct sun — think greenhouse light, bright but diffused. Even low-light plants benefit from being closer to a window than you think.
Repotting
Repot when roots begin to circle the base or emerge from drainage holes — typically every one to two years. Move up only one pot size: too large a pot holds excess moisture and invites root rot.
Our story
A considered plant shop,
without invented provenance.
FROND is a fictional retail concept. Its catalog, editorial rhythm, quiz, and care surfaces are designed to show how a real nursery could communicate clearly without pretending this demo has growers, inventory, or a physical location.
Product descriptions, prices, sizes, availability, and care notes are illustrative. A production store should replace them with verified nursery data, regional guidance, and current fulfilment policies.
The demo keeps discovery and cart state in your browser. It does not take payment, send orders, promise delivery, or create a support relationship.
Keep the care library close
Try the fictional newsletter flow for seasonal prompts and catalog notes. Nothing is subscribed, sent, or stored.
Get plant care tips, new arrivals & journal updates delivered to your inbox.
Demo only — no emails are sent or stored.