Guide before selling
Filters, comparison cues, and a short quiz help visitors narrow a large catalog without pretending that one plant suits every home.
Fictional storefront brief
Built to help people choose with confidence.
FROND demonstrates a warm, educational plant-shopping journey without claiming a nursery, team, location, inventory, or fulfilment operation that does not exist.
Concept thesis
A plant shop should reduce uncertainty, not decorate it.
The catalog is organised around the questions customers actually bring: available light, care effort, space, pets, and confidence. Product pages pair clear variants with concise care context, while deeper guides remain easy to reach.
Everything here is illustrative. A real nursery should replace the catalog with verified records and name the people accountable for horticultural review, inventory, customer support, and fulfilment.
Content principles
Trust is part of the interface.
Care with caveats
Care content is general education. Light, climate, pets, health conditions, and the exact species always need independent verification.
Make demo boundaries visible
Prices, stock, policies, reviews, support, payment, and fulfilment remain explicitly illustrative until a real operator supplies evidence.
Accountability model
Show responsibility, not fictional biographies.
Catalog stewardship
Owns verified taxonomy, plant imagery, sizes, regional availability, pricing, and change history.
Care review
Checks horticultural guidance, toxicity language, climate assumptions, and escalation paths before publication.
Commerce operations
Connects inventory, tax, payment, fulfilment, support, returns, consent, and privacy systems for a real launch.
Before a real launch
Three non-negotiable handoff checks.
- 01Replace every illustrative product, price, size, and stock state with verified source data.
- 02Review care and toxicity guidance for the exact species and the markets where it will be shown.
- 03Connect compliant payment, tax, fulfilment, returns, consent, privacy, and support workflows.
Explore the demo journey.
Use the filters, quiz, product variants, local cart, and transparent checkout state.