Luminary Retail Flagship
A ground-floor retail flagship for a premium skincare brand — hand-troweled plaster walls, a central terrazzo pour, and a scent-diffusion system integrated invisibly into the HVAC.
The Challenge
The landlord's base building had a 10-foot structural beam bisecting the retail floor at exactly the wrong point — directly in the sightline from the entrance to the hero product wall. Standard bulkhead treatments would have made the obstruction worse. The tenant's lease-required substantial completion date allowed only 7 calendar months from permit issuance.
Our Approach
We redesigned the floor plan so the beam becomes a design element: the terrazzo pour wraps its base in a stepped plinth, creating a natural merchandising platform. The hand-troweled plaster was applied by a single specialist plasterer over four weeks — one consistent hand, one consistent texture. Scent diffusion tubing runs in the ceiling cavity to ten micro-nozzles, connected to a behind-the-scenes reservoir.
The Outcome
The store opened 3 days before the lease-required date. The terrazzo beam plinth became the brand's Instagram signature — the client reported 40,000 organic social media impressions in the first month. Brand expanded to two additional locations and retained KEYSTONE for both.
- retail
- flagship
- terrazzo
- millwork
- commercial