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VELOUR — Editorial Fashion Store

Where silk meets static.

A drop-led womenswear storefront built for houses that sell out and move on. Ultra-condensed display type, a warm off-white ground, one signal red and a torn-paper motif that runs from the split…

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VELOURReal build · opens here

Why this website

Made to work for the business, not just the screenshot.

01

A homepage paced like a lookbook

Seven numbered acts — split hero, new arrivals, campaign, a drag-to-scroll category rail with live counts, editorial, a full-width statement and the season film. The numbering is the only wayfinding a page this long needs.

02

The torn-paper motif, everywhere

One irregular tear profile is generated once and reused: it splits the colour and monochrome halves of the hero, and the same hand-cut edge becomes the add-to-bag stroke and the scribble through a sale price.

03

One easing, four durations

Every transition on the site runs on cubic-bezier(.75,0,.25,1) at 0.3 / 0.6 / 0.8 / 1.2s. Nothing eases differently — the consistency is what makes it read as authored rather than assembled.

Included

Everything needed to launch.

  • 24 typed pieces across seven categories (dresses, gowns, corsetry, bodys, tops, coats, accessories)
  • 9 routes: home, filterable shop, product, cart, checkout, order, favourites, about, 404
  • 4-facet filter engine + sort + three grid densities, URL-shareable
  • Full-screen menu, search sheet and slide-over bag — focus-trapped and scroll-locked
  • Favourites store, live category counts, deterministic stock lines
  • Real self-hosted photography (WebP, credited in ATTRIBUTIONS.md)

Ready to make yours

Buy VELOUR

$2,600 · delivered in one business day.

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