01A homepage paced like a lookbook
Seven numbered acts — split hero, new arrivals, campaign, a drag-to-scroll category rail with live counts, editorial, a full-width statement and the season film. The numbering is the only wayfinding a page this long needs.
02The torn-paper motif, everywhere
One irregular tear profile is generated once and reused: it splits the colour and monochrome halves of the hero, and the same hand-cut edge becomes the add-to-bag stroke and the scribble through a sale price.
03One easing, four durations
Every transition on the site runs on cubic-bezier(.75,0,.25,1) at 0.3 / 0.6 / 0.8 / 1.2s. Nothing eases differently — the consistency is what makes it read as authored rather than assembled.