Our Story
Fewer products.
Better skin.
DEW started with a frustration. Two dermatologists, one shared observation: their patients were using more products than ever and their skin was getting worse, not better.
The skincare industry profits from complexity. We decided to build the opposite — a small, complete system where every product has a clear purpose, every ingredient has a reason, and nothing overwhelms the skin it's supposed to support.
What We Stand For
Formulated with conviction.
These aren't marketing principles — they're the decisions that shape every formula we make.
Ingredient Transparency
Every ingredient in every formula is listed in full on our website and packaging, with plain-English explanations of what it does and why it's there. No hiding behind 'proprietary blends'.
Evidence, Not Trends
We don't chase the ingredient of the season. We formulate around the ingredients that have the strongest body of clinical evidence behind them — and at the concentrations that research says actually work.
Clean by Default
Free from parabens, sulphates, phthalates, mineral oil and synthetic fragrance. Not because it's a marketing angle — because we believe your skin barrier deserves ingredients that support it, not stress it.
Responsible Sourcing
Our botanical actives are sourced from certified sustainable suppliers. Where an ingredient has a better synthetic alternative — ethically or in terms of purity — we choose the synthetic.
Our Formulation Ethos
"Skin is not a problem to solve.
It's a system to support."
This is the principle behind every DEW formula. We work with the skin's biology — not against it. No stripping. No overwhelming. No chasing trends. Just the right ingredients, at the right concentrations, in formulas the skin can actually use.
Who We Are
The people behind DEW.
Dr. Mira Osei
Co-Founder & Formulation Lead
15 years in cosmetic dermatology. Mira built DEW's formulation philosophy around one question: what does skin actually need?
Lena Hargreaves
Co-Founder & Creative Director
Background in editorial and brand. Lena ensures that the rigour of the formulas is matched by the clarity of how we communicate them.