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User Research Methods

Generative and evaluative research — the full toolkit for product decisions

Diana Osei teaches user research as a decision-making instrument — not a comfort blanket — with methods calibrated to the specific question you're trying to answer.

4.8(334 reviews)
2,672 learners enrolled
6h total
2 lessons
DO
Diana Osei
Director of Product, B2B
User Research Methods — Product course
$179one-time
Preview first lesson

Demo only — no real charge. Clicking “Enroll” simulates enrollment.

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What you'll learn

  • Match research methods to specific decision types
  • Conduct usability tests that generate actionable findings
  • Design and analyse surveys with statistical rigour
  • Synthesise qualitative data into insight frameworks
  • Communicate research findings that move teams to action

Curriculum

1 modules · 2 lessons · 6h total

  • Generative vs evaluative: choosing the right method
    18 min
    Preview
  • The research question: precision before method
    21 min

Requirements

  • No prior research experience required
  • Helpful: have used a product and had questions about why it was designed a certain way

About the instructor

DO

Diana Osei

Director of Product, B2B

Former CPO at Notion · Product lead at Stripe · Harvard MBA

Diana Osei has built products at the intersection of simplicity and enterprise complexity for fifteen years. As CPO at Notion she scaled the product from 1 million to 20 million users in under two years. Before that she led Stripe's invoicing and billing product suite through a period of 4× revenue growth. Her Harvard MBA gave her the financial rigour; her time at Stripe gave her engineering respect; and her tenure at Notion gave her an obsessive focus on the end user. She teaches product management as a craft of decision-making under uncertainty.

Full profile
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Diana Osei distills fifteen years of building at Notion and Stripe into a structured methodology for product strategy that scales from founding to IPO.