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ProductIntermediate

Product Strategy: Zero to One

How to identify markets, define products, and build the frameworks that compound

Diana Osei distills fifteen years of building at Notion and Stripe into a structured methodology for product strategy that scales from founding to IPO.

4.9(512 reviews)
4,096 learners enrolled
9h total
6 lessons
DO
Diana Osei
Director of Product, B2B
Product Strategy: Zero to One — Product course
$249one-time
Preview first lesson

Demo only — no real charge. Clicking “Enroll” simulates enrollment.

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What you'll learn

  • Write a product strategy document that aligns stakeholders across functions
  • Build an opportunity sizing model for new product bets
  • Conduct a Jobs to Be Done interview and synthesise findings
  • Design a metric framework that distinguishes leading from lagging indicators
  • Navigate the tension between user needs and business model constraints

Curriculum

2 modules · 6 lessons · 9h total

  • What is product strategy? Cutting through the jargon
    20 min
    Preview
  • Market mapping: where to play, how to win
    28 min
  • Jobs to Be Done: the full methodology
    35 min

Requirements

  • At least 2 years working in a product role or as a founder
  • Comfortable with spreadsheet modelling
  • Have shipped at least one feature from discovery to launch

About the instructor

DO

Diana Osei

Director of Product, B2B

Former CPO at Notion · Product lead at Stripe · Harvard MBA

Diana Osei has built products at the intersection of simplicity and enterprise complexity for fifteen years. As CPO at Notion she scaled the product from 1 million to 20 million users in under two years. Before that she led Stripe's invoicing and billing product suite through a period of 4× revenue growth. Her Harvard MBA gave her the financial rigour; her time at Stripe gave her engineering respect; and her tenure at Notion gave her an obsessive focus on the end user. She teaches product management as a craft of decision-making under uncertainty.

Full profile

Student reviews

I've done the a16z product course, the Reforge programmes, two books — this is the first time I've had a framework for strategy that I can actually use in a board meeting without feeling like I'm translating from theory to practice.

MK
Meera Krishnaswamy
VP Product, Airtable
User Research Methods — Product course
ProductBeginner

User Research Methods

Diana Osei

4.8(334)
6h
14 lessons

Diana Osei teaches user research as a decision-making instrument — not a comfort blanket — with methods calibrated to the specific question you're trying to answer.