FeaturedMeridian Rebrand
A ground-up identity rebuild for a Berlin-based impact investment firm moving from legacy finance to a new generation of climate capital.
Berlin, DE
Zara Osei
Designer Director Creator
Many sides, one signature.
Available for projects from September 2026
About
The designer behind the work
I shape brands, interfaces, and experiences that carry weight. For seven years I have worked at the intersection of strategy and craft — helping startups find their visual voice, guiding founders through identity pivots, and designing products used by millions. My work moves between digital and print, branding and UI, concept and execution. What stays constant is the standard.
Berlin, DE Available for projects from September 2026
Disciplines
Brand IdentityUI/UX DesignCreative DirectionMotion DesignTypographyDesign SystemsArt DirectionWeb Design
Brand Architect
Building visual systems that hold together under pressure — logos, palettes, type, voice, and everything in between.
Interface Maker
Products that feel inevitable. I work from concept through to design system, obsessing over every state.
Creative Strategist
Good design without a point of view is decoration. I bring the strategic thinking that makes work land.
Typographer
Type is the character of an idea. I treat it with the seriousness it deserves.
Work
Selected projects
6 case studies across brand, product, and editorial
Featured
FeaturedLoom App
A mobile-first tool for textile artists to document, catalogue, and share their work — designed with the same craft it celebrates.
FeaturedSignal Magazine
Editorial direction for a quarterly long-form publication covering technology, culture, and the edges between them.
Arc Identity
Visual identity for a Berlin biotech startup operating at the intersection of synthetic biology and sustainable materials.
Pulse Dashboard
Redesign of a B2B analytics platform serving 200+ enterprise clients — reducing time-to-insight from 12 minutes to under 2.
Ode Branding
Brand identity and packaging system for a specialty coffee concept launching across three European cities simultaneously.
Services
How I can help
Start a conversationBrand Identity
From naming and positioning to the complete visual system — logo, type, colour, motion, and the rulebook that holds it together.
- Logo system
- Colour & type palette
- Brand guidelines
- Key applications
Product Design
End-to-end UX and UI for digital products — research, information architecture, interaction design, and a production-ready design system.
- User research
- Wireframes & prototypes
- UI design
- Design system
Creative Direction
Embedded or advisory. I work with your team to elevate the strategic and visual quality of your output across channels.
- Visual strategy
- Art direction
- Team mentoring
- Campaign direction
Web Design
Marketing sites and digital experiences with genuine craft — designed for conversion, built for longevity.
- Site architecture
- Visual design
- Responsive specs
- Developer handoff
Links
Find me everywhere
Testimonials
From the people I've worked with
Zara doesn't just make things beautiful — she makes them matter. The Meridian rebrand changed how our investors perceive us before we've said a word.
Working with Zara is the rare experience of having someone who cares as much about the outcome as you do. The Loom app design is something we're genuinely proud of.
Signal's design was a talking point from the first issue. Zara brought a level of editorial vision we didn't know we were missing.
The Pulse redesign reduced our churn. That's the clearest way I can express the ROI of working with Zara — the craft translated directly into business outcomes.
Contact
Let's make something worth making
Whether you have a brief ready or just an idea — I want to hear it. I take on a small number of projects each quarter to give every client full attention.
Available for projects from September 2026