Design studio · Est. 2016
Booking projects for Q3
We make brands that refuse to be ignored.
Easel is an independent studio for identity, websites and product design. We work with founders and culture-makers who’d rather be bold than safe — and we sweat the craft to back it up.
A few of the people we’ve made things with
Selected work
Recent projects
View case studyBrand identity · 2025
Nova Foods
A loud, joyful identity concept for a plant-based food brand — packaging architecture, campaign direction and a flexible launch toolkit.
View case studyBrand system · 2025
Morrow Rituals
A tactile identity concept for a modern skincare line — ceramic forms, paper textures and a calm modular packaging language.
View case studyProduct · 2024
Pace App
End-to-end product design for a running app — design system, onboarding flow and a motion language that made it feel fast.
View case studyCampaign · 2024
Festival of Loud
A fictional music-festival concept spanning art direction, poster logic, motion frames, signage and a reusable campaign toolkit.
What we do
Three things, done properly.
We keep the menu short on purpose. Every project gets the whole studio — strategy, design and the craft to ship it.
Brand identity
Naming, logo systems, typography, colour and the guidelines that keep it all consistent — a brand with a backbone, not just a look.
Websites
Design and build for marketing sites, portfolios and stores — fast, accessible, motion-rich and easy for your team to edit afterwards.
Product design
App and web-app interfaces, design systems and prototypes — research-led, beautifully detailed and handed off ready to build.
How we work
A process you can actually see.
No black boxes. Four clear stages, shared work-in-progress, and decisions made together — so the result is never a surprise.
01
Discover
We dig into your audience, your competitors and what makes you different — then agree the one thing the work has to do.
02
Design
Directions, then iteration — out loud and in the open. You see real work early and shape it with us, not at the end.
03
Build
We make it real — production design, front-end build and the fiddly details that separate good from finished.
04
Launch
We ship, hand over and stick around — guidelines, training and support so the work keeps working long after we’re gone.
04
Core disciplines
03
Review milestones
02
Handoff tracks
01
Shared design system
Kind words
“Easel gave us a brand that finally feels like us — loud, warm and a little bit weird. Six months on, people still stop us to say they love it.”
Maya Okafor · Founder, Nova Foods
From the journal
Notes & experiments
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A field guide to calmer interfaces
This is demo editorial content used to showcase the theme’s reading experience: measure, rhythm, headings, lists and quotes all tuned…
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Designing systems that age well
This is demo editorial content used to showcase the theme’s reading experience: measure, rhythm, headings, lists and quotes all tuned…
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Notes on type, rhythm and restraint
This is demo editorial content used to showcase the theme’s reading experience: measure, rhythm, headings, lists and quotes all tuned…
Got something to make?
Let’s make something people remember.
Tell us what you’re working on. We reply to every enquiry within two business days.