Design & editorial studio
Est. 2014 · Remote & on-site
Brands that read clearly
and age beautifully.
Aurora is a small studio working at the intersection of brand, web and editorial — we design living systems, not one-off deliverables.
Selected work · 2024
FieldNotes — a journal that became a brand.
140+
Projects shipped
12 yrs
In practice
4.9
Avg. client rating
Our approach
We believe good design is the quiet kind — work that gets out of its own way. A brand should feel inevitable, a website should feel effortless, and the people who run them should never need us in the room.
Systems, not one-offs
We design kits — type, color, components and voice — so your team can keep building long after launch, on-brand and unsupervised.
Editorial at the core
Story comes first. We treat typography, rhythm and restraint as features — the reasons a page feels trustworthy before a word is read.
Built to be lived in
Accessible, fast and documented. Everything ships on WordPress block themes so owners edit with confidence — no developer on call.
Selected work
Case studies
Brand · Web · Editorial
FieldNotes
A naturalist’s journal reborn as a subscription brand — identity, type system and a block-theme publishing platform.
Identity · Web
Northwind Lab
A climate research lab made legible — a calm visual language and a site that turns dense findings into clear stories.
Services
From first idea to a system you can run.
Engagements are scoped to your stage — a focused sprint or an ongoing partnership. Everything ships with documentation your team actually uses.
01
Brand & identity
Naming, logo, type system, color, voice and a usable brand kit.
02
Web & WordPress
Custom block themes, full-site editing, performance and accessibility.
03
Editorial & content
Art direction, copy, and a publishing system your team can sustain.
By the numbers
12+
Years in practice
140
Projects shipped
98%
Lighthouse a11y
4.9
Avg. client rating
Why studios choose us
“Aurora handed us a brand and a website our whole team can run without them. A year on, it still feels considered — and the journal became our best channel.”
Mara Velasco
Founder, FieldNotes
From the journal
Latest writing
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The quiet power of a good type scale
A small, fluid set of sizes beats a sprawling one — here is how we tune ours so a whole…
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Designing for the block editor, not around it
Full-site editing changed how we hand off. Here is the workflow we settled on so clients can run their own…
-
Systems over screens: how we scope a brand
The questions we ask before we draw anything — and why they save months later when the brand has to…
Let’s build something
Have a project in mind? We’d love to hear about it.
Tell us where you are and where you want to be. We reply within two business days.