- Remove make-up and water-resistant sunscreen before the main cleanse.
- Use lukewarm water and light fingertip pressure.
- Keep the towels and tools that touch your face clean.
Begin by taking the day off
Make-up, sunscreen, oil and everyday debris can remain on the surface at the end of the day. Cleansing removes that layer and prepares the skin for the products you apply next.
Look for a clean, comfortable feel. Extra scrubbing and a tight finish are not the aim of the routine.
Three gentle steps at the sink
- 01
Loosen the first layer
Use a suitable precleanse or make-up remover for long-wear colour and water-resistant SPF. Let the product work before wiping, particularly around the eyes.
- 02
Cleanse the skin beneath
Follow with a water-based cleanser suited to your skin. Use fingertips and a light touch around the nose, jaw and hairline.
- 03
Rinse and settle
Rinse with lukewarm water and pat with a fresh towel. Continue with your usual care while the skin feels comfortable.
“A simple routine earns its place by feeling comfortable enough to repeat.”
AERA

The little things around the routine
- Wash reusable cloths and make-up brushes regularly.
- Allow eye make-up remover time to work before wiping.
- If congestion is a recurring concern, discuss non-comedogenic make-up options.
- Keep daytime sunscreen in your routine even when you skip make-up.
Make it easy to come back to
Keep your cleansing essentials within reach and choose textures you enjoy using. A manageable sequence is more useful than a long list of steps you rarely follow.
If cleansing repeatedly leaves your skin tight, uncomfortable or stinging, bring the products and your questions to a skin consultation.


